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MARKETING & GROWTH

Paid advertising managed against a target cost, not a budget spend.

Paid media should be judged by what it costs to get a result, not how much of the budget got spent by month end.

Paid Advertising
WHAT IT IS

Paid Advertising

We plan and manage paid search and paid social campaigns, from targeting and creative through to bid management and conversion tracking, reviewed against a defined cost-per-result target.

WHY IT MATTERS

Why It Matters

It's easy to spend a media budget; it's harder to spend it against a clear cost target tied to actual leads or sales. That distinction is where most wasted ad spend comes from.

WHAT AVORA DELIVERS

What Avora Delivers

Campaign strategy and platform selection

Audience targeting and structure

Ad creative direction and copy

Conversion tracking setup

Bid and budget management

Monthly performance reporting

PROCESS

Process

01

Goal & targets

A cost-per-result target is agreed before campaigns launch.

02

Campaign build

Targeting, structure and creative are built around that target.

03

Launch

Campaigns go live with tracking verified before spend increases.

04

Optimisation

Bids, audiences and creative are adjusted weekly against results.

05

Reporting

Monthly reporting shows cost-per-result against the original target.

Paid Advertising
BENEFITS

Benefits

  • Managed against a cost target, not just budget delivery
  • Conversion tracking verified before scaling spend
  • Creative and targeting reviewed weekly, not left to run untouched
  • Coordinated with landing pages built for the same campaign
  • Transparent reporting on what each result actually cost
FAQ

Paid Advertising

Ready to talk about paid advertising?

Tell us your goals and timeline — we'll come back with a scoped plan.